A Practical SEMrush Playbook to Stop Getting Fooled by Link-Building Vendors
https://technivorz.com/when-monthly-reports-miss-the-bleeding-a-small-saas-companys-wake-up-call/
You hired a link-building vendor, paid $5,000, and six months later your organic traffic is flat or down 12%. Their monthly report shows "100 new links" and a nice spreadsheet, but you smell something rotten. You're not alone