AI search is a moving target. Answers are non-deterministic and shift wildly...

https://technivorz.com/the-quiet-race-among-european-seo-firms-to-build-their-own-ai/

AI search is a moving target. Answers are non-deterministic and shift wildly due to geo variability, making traditional rank tracking obsolete. Agencies build custom stacks because off-the-shelf tools can't capture the actual landscape