Branded queries often reflect offline buzz; track spikes after events or TV spots to optimize budgets in real time.

https://www.threads.com/@truenorthsocial/post/DWSAsAXmDMy?xmt=AQF0lAJSlJ1H9vYwKi_4tI9ckwsv_JH2eVYSv0VGxm4OXw

Branded queries often reflect offline buzz; track spikes after events or TV spots to optimize budgets in real time.