Buyers are digging deeper than ever because they have the internet in their...

https://iris-wiki.win/index.php/The_Friction_Factor:_How_Your_Prescription_Process_Dictates_Conversion

Buyers are digging deeper than ever because they have the internet in their pockets. They want total clarity before spending their hard-earned money. To earn their trust, you need to be radically transparent about your products and policies