Dealing with negative content online is stressful, but a reactive approach...

https://www.deltabookmarks.win/when-harmful-content-hits-your-brand-your-instinct-might-be-to-panic-however

Dealing with negative content online is stressful, but a reactive approach often causes more harm than good. Ignoring these issues creates a risk of silent lost sales as prospects move to competitors without ever telling you why