entity-based seo 4

https://storylatticex.com/s/4halIWOV5iWBC03uTwJ2O

Entity-based SEO shifts the focus from keywords to the actual people, places, and things a business or website represents. Instead of just stuffing a page with a term, you build topical authority by linking related entities—like a specific product to its inventor or a city to its landmarks. This helps search engines understand context, so you rank better for complex queries and voice searches. It’s a more semantic, connection-driven approach.