Get more from a Google Ads agency: agree on shared goals, check tracking before...

https://wiki-site.win/index.php/Google_Ads_in_Regulated_Industries:_What_Should_You_Watch_For%3F

Get more from a Google Ads agency: agree on shared goals, check tracking before spend, and judge leads by quality, not volume. Test ads, pages, and keywords with a plan, review results as one team, then use what you learn to choose the next change.