If you blow your marketing budget on every trade show, you are burning cash. I...

https://www.heraldtribune.com/story/special/contributor-content/2026/02/11/upcoming-healthcare-networking-events-in-2026/88633350007/

If you blow your marketing budget on every trade show, you are burning cash. I spent over a decade managing hospital partnerships and now I show vendors how to find high-ROI environments