Online reputation management (ORM) is about reclaiming your digital narrative....

https://www.ready-bookmarks.win/online-reputation-management-is-about-shifting-the-narrative-by-building-a

Online reputation management (ORM) is about reclaiming your digital narrative. Instead of fighting negative results head-on, we focus on building a robust, high-quality digital footprint that naturally pushes unfavorable content down the search rankings