Rank tracking is dead. The SERP is fundamentally shifting. AI overviews are...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is dead. The SERP is fundamentally shifting. AI overviews are dominating, causing a 30% drop in European CTR as users embrace zero-click results. We don't need monthly reports on vanity positions anymore