Stop guessing what your audience wants and start testing. By using VWO for A/B...

https://blogfreely.net/murciajpvo/my-ppc-ctr-is-under-6-is-it-my-ads-or-my-targeting

Stop guessing what your audience wants and start testing. By using VWO for A/B testing, teams now see a 30% increase in clicks and a 15% reduction in acquisition costs