Trying to bury negative news by pushing it down with new content is like...
https://www.livebinders.com/b/3702060?tabid=d2dd528b-6a29-94bc-50d0-ba768d3bb823
Trying to bury negative news by pushing it down with new content is like putting a bandage on a deep wound. Suppression never truly solves the problem because the original damaging link still exists, waiting to resurface whenever the algorithm shifts