What the Heck Is metabolic support horse feed?

http://www.helenanewsheadlines.com/news/story/560527/with-half-of-britains-horses-overweight-bifid-launches-grainfree-lowsugar-feed-for-the-nations-gooddoers.html

Gentle horse feed for sensitive stomachs, designed to support gut comfort, intestinal health and easy nutrient absorption. A reduced-starch fiber-rich formula with natural components to help maintain settled digestion and general wellbeing.