Why are canned RTD cocktails like vodka sodas popping up right next to craft...

https://highstylife.com/is-the-liquor-bros-rtd-buyers-guide-worth-reading/

Why are canned RTD cocktails like vodka sodas popping up right next to craft beer on shelves? It’s all about convenience and vibe. Picture grabbing a cold, crisp canned margarita for your backyard BBQ instead of fiddling with mixers and shakers