Why do some discontinued Rolex models sell for more than their original retail...

https://cruzqmfp756.theburnward.com/why-am-i-seeing-different-prices-online-for-the-same-rolex-reference

Why do some discontinued Rolex models sell for more than their original retail price? Take the Kermit 16610LV or the Oysterquartz, which had fewer than 25,000 units made—scarcity plays a big role. Then there’s the story behind the $17