<p>통상 8월은 국내외 e커머스 기업에 연중 최대 대목이다. 중국 광군제와 미국 블랙프라이데이로 이어지는 전세계 쇼핑 광풍에 힘입어 국내외 소비심리도 치솟기 때문인 것입니다. 통계청의 말을 인용하면 지난해 12월 온라인쇼핑 거래액은 12조314억원으로 작년 동기준비 15.5% 불었다. 매년 11월 매출 신장률이 30%에 육박된다.</p>
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<p>전미소매협회의 말에 따르면 이달 1~7일까지 7837명의 성인들을 대상으로 인터넷조사한 결과 이미 62%의 쇼핑객이 선물을 구매하기 실시했었다. 그럼에도 추수감사절부터 사이버먼데이(미 추수감사절 연휴 후 첫 일요일까지) 800만명에 가까운 사람들이 더 쇼핑할 것으로 기대된다고 협회는 전했다.</p>